New Launch Kicks in at #45

Photo Source Credit

I love it when I put a new site up and it comes in the index high on a local search, I'm ecstatic when I do one for a national term and it comes in the index at a high position. I'm pleased to announce that one of my new projects came in the index at #45 for an international search term that has over 7 million results. This project marks a change in my direction for SEO, I no longer intend to offer my services on a site by site basis, instead I will be offering services for certain business segments which they can subscribe to on a monthly basis. After watching the Mozfest tapes and doing some research on the speakers, I discovered that most of them aren't free lance, they have their own companies and this way they make more money than just going with this project or that one. So here it is, not finished yet, but if you need some royalty free stock photos of appliances, you will find them here, Appliance Repair-Marketing.

New Tactics In SEO

Okay, the stuff I'm learning from the course I'm taking over at Moz is off the chain. I was watching "The Natural" with Robert Redford and Glenne Close tonight and Glenne makes this really deep statement. "I've always thought there were two lives we all live. The life we learn with and the life we live after that." To tie that in, all the junk I learned from all the so called "Gurus" on free sites was worth just about what I paid for it. Moz is going to enable me to take it to a whole new level! If you're interested, you can check out this post over at one of my clients sites. Using this basic template for post and applying a little behind the scenes mojo, I have been able to push it up 10 spots in the serps in just two days. I'm hoping I'll get another five up tomorrow!

Another Site Successfully Launched.

Using some different methodologies, I have managed to get a new site up and indexed by Google within 48 hour! In two days Appliance Repair Mt Pleasant SC was crawled, indexed and entered the serps at #33 for the term "Appliance Repair Mt Pleasant SC. Not bad if I do say so myself.

You can check it out here. Check back soon to follow out efforts to get it up to number 1.

Off-Page SEO Factors

Off page SEO factors are big contributors on how well your site is going to rank for it's keyword phrase in the serp's. Unfortunately most people and seo consultants tend to go about it in the wrong way. The video below will give you some insight into how to do off site seo correctly.

Top On Page SEO Factors

On page SEO factors are big contributors on how well your site ranks for it's keyword phrase. Unfortunately most people and seo consultants tend to focus on the off site factors such as link building. The video below will give you some insight into the most important top five factors of on site seo.

This post is brought to you by Martial Arts Charleston.

On Page SEO Factors

On page SEO factors can have a great deal of impact on how well your site ranks. Unfortunately most people and seo consultants tend to focus on the off site factors such as link building. The video below will give you some insight into the most crucial factors of on site seo.

This post is brought to you by Charleston SEO consulting firm, Charleston-SEO.

Search Engine History

Knowing where we're going is quite often made easier if we know where we are coming from. While the history of search engines is a short one, it is one of constant and often drastic change. The following video by SEO expert Danny Sullivan will bring you up to date on this subject.

Classic Or Modern Techniques For SEO

Today's web marketers are often faced with a difficult decision: Do they adhere to the classic link-building and keyword-marketing techniques they have gotten good results with in the past, or do they venture into the broader realm of content marketing?

In the following edition of Whiteboard Friday, Rand Fishkin explores the reasons you might choose one method over the other.

This post is sponsored by Appliance Repair-Charleston, providers of Appliance Repair Services in Charleston, SC.

Keyword Targeting Tips From Rand Fishkin

Sometimes keyword targeting can get kind of tough! In the following video Rand Fishkin of SEO Moz has three best practices for you to follow that will dramatically improve your keyword targeting! Learn more about Multiple Keywords on a single page, Internal and External linking and Advanced Strategies.

This post is brought to you by Charleston SEO consulting firm, Charleston-SEO.

Rand Fishkin of SEOmoz on Nextcast

Rand Fishkin is changing the way that Internet marketing is done. His team at SEOmoz are part of a growing sector of the techies, who believe adaptation and growth are the name of the game. Though it hasn't always been the easiest thing to do, this humble CEO has prioritized and driven a start-up culture that focuses on being here now, and doing the best job of any organization out there.

This post is brought to you by Charleston-SEO.

Number 1 Again!

Hi all, we've done it again. Another one of our sites just moved to 1st place in the Google SERP's as of June 1st. ApplianceRepair-Charleston.net is #1 for the keyword phrase "Appliance Repair Charleston".

What's more, we accomplished this through all organic natural link building and on-site optimization. What's interesting about this category is that recent changes in the Google algorrhitym knocked one of the major players on the page completely off of it. To be frank, we suspected that would happen because we did some reverse engineering on their linking and discovered that most of their links were coming from blogs that had been built using article spinning.

It's amazing that people will put so much energy into doing things the wrong way, using techniques that Google tells you will get you penalized and are then surprised when it all caves in and they lose their rankings. Their is an old saying from Zen, that which comes quickly leaves quickly, that which takes time to arrive stays. They use the example of a flower, which blooms overnight but only lasts a few days. An oak tree on the other hand may take years to reach maturity, but then it will last for hundreds.

Taking the time to do your SEO correctly lets you sleep peacefully at night and not worry about whether you will lose your marketing foundation because Google becomes aware of some trick you're using.

The shame is that some site owners suffer this fate because they people they hired to do their SEO took shortcuts that they weren't aware of. If you're ready to move your site up in the rankings and gain the market share that being on the first page of Google can bring, contact us at Charleston-SEO, we have SEO plans for businesses of all sizes.

If you'd like a free review of where your site stands in terms of link health, give us a call at 843 568 5936.

SEO Best Practices - Site Architecture

The order in which your pages and the folders containing them are arranged, what is usually referred to as your Site Architecture, has a huge impact on how well your site pages rank in search engine results. When structuring pages, you should name them after the keyword or keyword phrases you plan on using the page to target.

 If you give your pages file names that are not well defined, search engines will have no way of understanding what information or keywords they contain. For instance, lets look at the following url, http://www.ourschool.net/asd.php Because this page is not named according to its target keyword, it loses it’s SEO power.

We could tremendously improve this url by naming it, http://www.ourschool.net.net/after-school-daycare.php, this will carry more a good deal more influence with search engines because of it’s keyword rich architecture.

 We could give it even more keyword power and place it in a directory named /after-school-daycare/, so then our url would read http://www.ourschool.net/after-school-daycare/after-school-daycare.php. Now we are having a great deal more keyword power influencing our search engines.

Caution is advised with this technique, it must be used with restraint, too many keywords could very well be considered spamming by the search engines and get your site penalized for overdoing this strategy. There has also been some research to suggest click through rates are affected if the url is too long in the SERPs or contains more than three or four dashes, too many dashes can invoke distrust in viewers.

In my experience, improper site architecture is something that the vast majority of sites on the internet have had since their launch and is also one of the easiest to address in a lot of these cases, it's a good practice to address this and other on site search engine optimization issues first before diving into strategies for external link building since proper site architecture is vital if you want to target the proper keywords. One of the problems presented with most online site builders is that you are not granted access to the underlying coding and also have little control over site architecture.

 If you would like your site evaluated for proper SEO architecture, contact us at our Charleston SEO website, we'll do an initial evaluation free of charge. - Brett Singleton

SEO Analysis Framework Intro

Hi all, moving my blog over to Blogger for certain SEO reasons I won't go into here. First of all I'm going to be shifting my basic seo baseline analysis frame to this blog for those of you who want to get an idea of just where your site is at in terms of basic seo.

I created this seo analysis frame for a friend of mine who sold a chain of businesses it took him many years to develop, unfortunately the individuals who bought them are not very forward thinking when it comes to web design. He wanted to demonstrate to them how bad off their sites were in a way that would open their eyes to the possibilities they could be tapping into. All he got from them were blank stares. You'll be hearing more about that later.

If you're the kind of site owner who thinks they know it all already because they went to Godaddy's Website Tonight and built their site in ten minutes, you probably won't get much out of this blog. In fact it will probably hurt your feelings. If you're willing to keep an open mind and embrace the truth that research and data have proven, you will get a lot out of this blog.

As for me I've been doing web development for over a decade and search engine optimization for quite a while and I still learn something new everyday, but that's only because I know that I don't know it all. Hang on to your hats, make sure your seat-belts are fastened, I'm about to take you on an SEO ride!