Today's web marketers are often faced with a difficult decision: Do they adhere to the classic link-building and keyword-marketing techniques they have gotten good results with in the past, or do they venture into the broader realm of content marketing?
In the following edition of Whiteboard Friday, Rand Fishkin explores the reasons you might choose one method over the other.
This post is sponsored by Appliance Repair-Charleston, providers of Appliance Repair Services in Charleston, SC.
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